Today’s vacation rental guests care about more than just having a great vacation. They want to make a positive impact and protect the planet as well.
Just take a look at the numbers. According to Booking.com’s 2023 Sustainable Travel Report:
The good news: There’s lots you can do at your vacation rental to be a good steward for the environment yourself—while also attracting these environmentally conscious guests and helping them vacation more sustainably.
Going green at your vacation home does so much more than help save the planet’s future. You’ll also likely see lower energy costs. Plus—if you market your eco-friendly efforts widely—you could have a leg up on your competition and bring in more bookings. We call this a win-win-win—for you, your guests, and the planet.
Most importantly, you don’t have to make any grand, expensive gestures (like investing in solar panels) to be part of the solution. Even small swaps (like replacing fluorescent bulbs for LED ones) can have a major impact in the long run.
Your home is a success waiting to happen. We'll show you how.
Committed to being part of the solution? Here are ways to turn your vacation rental into a sustainable stay.
Your guests could be wasting water (hello, high water bills) without realizing it or meaning to. Your faucets, toilets, and showerheads could be at fault. Opt for low-flow options instead to both save water and money.
We’ve all hosted guests who leave the lights on and the heater running throughout the day. Vacation rental smart home technology can be your best friend (and give you a sense of control) when combatting this wasted energy and water.
Drastically reduce your use of fossil fuels (and the release of nasty nitrogen oxides into the atmosphere) by sourcing pure, clean energy directly from the sun instead. However, installing solar panels can be pricey. While solar panels are considered one of the most proven ways to save on electricity, on average it can take up to 8 years to break even.
Older washers, dryers, furnaces, and refrigerators are notorious for draining energy. Replace them with energy-efficient options, such as those with the Energy Star label. For instance, installing one of their certified dishwashers can mean saving 5,000 gallons of water annually.
Lush gardens and yards are more than beautiful to look at, they’re champions for healthy air. They naturally clean the air by sucking carbon out of the atmosphere. Consider low-maintenance landscaping for your vacation rental. This means planting only what’s native to the area, a move which means less watering.
Purchase—or ask your housekeepers to use—cleaning products without ammonia, dyes, chlorine bleach and other harsh chemicals. Natural solutions aren’t just better for your guests, but also help to keep the local water supply clean.
Some gadgets continuously suck energy, even when they’re not being used, such as TVs, microwaves, coffeemakers, and video game consoles. This is known as phantom or vampire energy—basically wasted energy going down the drain. Smart plugs and power strips will automatically cut power completely when the item isn’t in use.
Even sleep and showers can be greener. When buying towels, linens, and bedding, look for sustainable materials that don’t harm animals or the environment. This includes organic cotton which is cultivated without synthetic fertilizers and pesticides. Or, choose alternatives to goose down for your duvets and comforters.
Air conditioners can be your home’s biggest electricity suck. Especially if left on throughout the day in the summer or in warm destinations. So look for a more efficient, modern model. Today’s most efficient air conditioners now consume about 30% less energy than standard units. That means lower electricity bills and less carbon emissions.
Other ways to save: Use window awnings to block direct sunlight and install ceiling fans.
Recycling is one of the most standard ways to make the planet greener. So, make it effortless for your guests. Place your recycle bin next to the trash can in the kitchen, so it will serve as a simple reminder to guests to separate their recyclables. Have a garden or yard? Create a compost pile for guests to add to.
Encourage guests to go car-less during their stay. Bikes aren’t the only option. You can provide electric scooters or even kayaks as means to get around. Guests will likely appreciate both the adventure and the sustainable transportation options. Bikes not in your budget? Encourage guests to use local public transportation.
Seek out locally made items for your vacation rental, from detergents, to soaps, to coffee beans. Not only will this help cut carbon emissions and air pollution, you’re financially supporting your own community.
Now it’s time to tell the world what you’re doing through your vacation rental marketing. Don’t expect guests to discover your green efforts on their own. Whether through your social media channels, emails, vacation rental listing, SEO, or blog (or preferably all of these places). Cast a wide (marketing) net to attract the growing number of travelers looking for sustainable stays.
The planet is getting hotter. And, so is the demand for sustainable vacation rentals and eco-friendly stays. More and more travelers are aware of their impact on the planet and are expecting more out of the places they book. Make these changes listed above—however small—to go green and meet the demand.
Call 844-518-0967 to speak with a Homeowner Consultant, who can answer preliminary questions and see if we’d be a good fit for you.
If you'd like to move forward, we’ll put you in touch with our market expert in your neighborhood to explore the financial potential of your home, outline our management fee, and introduce your local team.
California licenses
Vacasa Seasonals Inc.
California DRE #02160171
Vacation Palm Springs Real Estate, Inc.
California DRE #01523013
Vacasa offers property management and other real estate services directly through Vacasa LLC and through Vacasa LLC's licensed subsidiaries. Click here for more information about Vacasa's licensed real estate brokerage/property manager in your state. Vacasa’s licensed real estate brokerages/property managers include: Vacasa Alabama LLC; Vacasa Arizona LLC; Vacasa of Arkansas LLC; Vacasa Colorado LLC (Micah Victory); Vacasa Delaware LLC, 302-541-8999; Vacasa Florida LLC; Vacasa Illinois LLC 481.014072, Micah Victory Managing Broker Lic# 471.021837; Vacasa Louisiana LLC, Dana MacCord, Principal Broker, ph 504.252.0155 (Licensed in LA); Vacasa Michigan LLC, 602-330-9934; Vacasa Missouri LLC, Vicki Lyn Brown, Designated Broker; Vacasa Nevada LLC; Vacasa New Hampshire LLC,45 NH-25, Meredith, NH 03253, Susan Scanlon, Broker of Record; Vacasa Minnesota, Broker: Micah Victory, license #40877637; Vacasa New Mexico LLC, 503-345-9399; Vacasa New York LLC, 888-433-0068, Susan Scanlon, Real Estate Broker; Vacasa North Carolina LLC; Vacasa Oregon LLC; Vacasa Pennsylvania LLC; Vacation Palm Springs Real Estate, Inc., California DRE #01523013, Mark Graham, California DRE #00700720; Vacasa Real Estate LLC (licensed in Texas, Debra Brock, Designated Broker); Vacasa Real Estate LLC (licensed in Washington, Robert Brush, Designated Broker); Vacasa Seasonals Inc., California DRE #02160171, Lisa Renee Stevens, California DRE #01485234; Vacasa South Carolina LLC; Vacasa South Dakota LLC; Vacasa Tennessee LLC; Vacasa Vacation Rentals of Hawaii LLC, 69-201 Waikoloa Beach Dr. Ste. #2F17, Waikoloa, HI 96738; Vacasa Vacation Rentals of Montana LLC, Terah M. Young, Licensed Property Manager; Vacasa Virginia LLC; Vacasa Wisconsin LLC; Vacasa Wyoming LLC. In Canada, this advertisement is provided by Vacasa Canada ULC, CPBC lic. number 75826, 172 Asher Rd. V1X 3H6 Kelowna, BC.