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How local expertise drives success on Okaloosa Island

The view from the deck of a vacation rental in Fort Walton Beach, FL.
The living area of a vacation rental in Fort Walton Beach, FL.

Some short-term property managers struggle to balance the demands of marketing, upkeep, and maintaining guest service without missing revenue. That’s where Vacasa's local expertise and national resources come in. It's also how Jerry B., an out-of-state owner seeking a management change that could produce results, met Carolyn and Vacasa.

Even upon this fortuitous meeting, he didn't want to simply be another customer—he wanted to partner with a proactive local team that could oversee every aspect of his two luxury condos at Waters Edge on Okaloosa Island in Florida.

"If it hadn’t been for Carolyn, our local property manager, I’d have left money on the table," says Jerry. What happened next was simply simpatico.

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Key takeaways and fast facts:

Full-service management with peace of mind care:
Jerry admires how well Vacasa handles all aspects of property care, from marketing to maintenance, ensuring smooth operations and quality service.
Elevated personalized guest experiences:
Jerry appreciates that his local team creates memorable stays with thoughtful touches, like surprise proposals and beachside weddings
More bookings from quality guests:
Vacasa’s marketing attracts a broader range of guests, including travelers from places like Oregon and long-term snowbird renters.
Local expertise and care:
With an on-site presence, Jerry praises Vacasa's ability to provide hands-on support, enhancing both the guest and homeowner experiences.
Full-service management with peace of mind care:
Jerry admires how well Vacasa handles all aspects of property care, from marketing to maintenance, ensuring smooth operations and quality service.
Elevated personalized guest experiences:
Jerry appreciates that his local team creates memorable stays with thoughtful touches, like surprise proposals and beachside weddings
More bookings from quality guests:
Vacasa’s marketing attracts a broader range of guests, including travelers from places like Oregon and long-term snowbird renters./div>
Local expertise and care:
With an on-site presence, Jerry praises Vacasa's ability to provide hands-on support, enhancing both the guest and homeowner experiences.

Doing everything without compromising quality or success

With over four years under his belt, Jerry feels confident that he made the right decision when it comes to his partnership with Vacasa. Carolyn and her team handle everything—from marketing to coordinating repairs, cleaning, and ensuring the guest experience is memorable for those staying on Okaloosa Island without compromising quality.

"Outside of the initial getting everything done, it’s really hands-off because Carolyn and the local team do a phenomenal job caring for my rentals, making repairs, and caring for the guests. Whatever happens, they handle it like these properties are their own," Jerry says.

The deck of a vacation rental with a table and chairs overlooking the coast in Fort Walton Beach, Fl.
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"Outside of the initial getting everything done, it’s really hands-off because Carolyn and the local team do a phenomenal job caring for my rentals, making repairs, and caring for the guests. Whatever happens, they handle it like these properties are their own."
—Jerry B., Okaloosa Island condo owner

A personalized touch to the guest experience matters

Jerry admires the effort Vacasa puts into creating memorable stays for guests, going as far as checking in with them throughout their visit—as evident in several guest reviews. Jerry notes that these personalized touchpoints enhance the guest experience and contribute to higher satisfaction levels and returning visitors.

"Carolyn and her staff are instrumental in making our guests’ experiences unforgettable. For example, a young couple stayed with us multiple times. On one trip, he planned to propose in our unit," says Jerry.

"The following year, they returned to get married on the beach. I asked Carolyn to ‘pull out all the stops’—and she delivered—with roses and chocolate-covered strawberries. It was truly incredible," recalls Jerry.

Greater exposure leads to more bookings from unexpected travelers

Beyond the convenience of day-to-day management, Jerry appreciates how well Vacasa markets his property. With the team's enthusiasm for advertising, he says his properties have gained more exposure from a broader audience than his prior property manager could offer, resulting in more bookings, including snowbirds.

"Vacasa’s marketing has people from Oregon staying in our unit! The fact is, they found my unit. It wasn’t through me," says Jerry.

The pool area at Waters Edge in Fort Walton.
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"Vacasa’s marketing has people from Oregon staying in our unit! The fact is, they found my unit. It wasn’t through me."
—Jerry B., Okaloosa Island condo owner

Expertise rooted in community and communication locally

Jerry sees Vacasa's office in Waters Edge as another local advantage other property management companies can't match. Accordingly, he appreciates the access he has to his local team and rests easily, knowing his guests will have a memorable stay with truly localized advice.

“Having Vacasa’s on-site presence is a win-win for me as both a homeowner and HOA president. They’re professional, supportive, and enhance the guest experience for everyone."

"Quite honestly, I think Vacasa brings us a good quality and quantity of guests, and I think that matters," Jerry concluded.

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